全球市场研究都是怎么做研究设计的?

2019-09-22 17:44:48 盈海咨询 46

  Project 1 - 针对巧克力产品的消费者调查

  样本量:500(该产品使用者)

  特殊需求:每个受访者接受25分钟的访问

  入户访问

  定点拦截访问

  电话访问(保证一定手机使用率)

  线上平台

  Project 2 - 关于洗衣粉的持续跟踪调查

  样本量:1000(全职太太)

  特殊需求:每周50名受访者,持续20周。每个受访者接受20分钟的访问

  入户访问

  定点拦截访问

  电话访问(保证一定手机使用率)

  线上平台

  Project 3 - 电脑辅助的广告投放测试

  样本量:100(该产品使用者)

  特殊需求:每个受访者接受10分钟的访问

  电脑辅助的定点拦截访问

  线上平台

  Project 4 – 关于金融服务行业的座谈会

  4个由指定金融行业用户组成的讨论组

  面对面线下座谈会

  线上视频座谈会

  Project 5 – 在线研究社区

  该项目需要考虑两个部分的报价,一个长期社区、一个短期社区。这个在线社区中将会使用当地语言进行访问,无需考虑翻译的费用。

  长期社区:

  一个持续12个月的基础研究社区,将从客户的零售链数据库中选择4000名顾客。包括以下项目:

  客户品牌

  客户将作为观察者登陆社区

  每周的趣味小投票

  在线讨论

  12个定性研究项目,4个在线定量研究项目

  每周定期更新报告,增加短小的陈述以及表格

  访问可以采用电话或者网络的方式

  客户将会提供小礼品送给受访者

  短期社区:

  一个持续6个周的基础研究社区,将从客户的零售链数据库中选择200名顾客。包括以下项目:

  客户品牌

  客户将作为观察者登陆社区

  每周的趣味小投票

  在线讨论

  4个定性研究项目,4个在线定量研究项目

  每周定期更新报告,增加短小的陈述以及表格

  访问可以采用电话或者网络的方式

  客户将会提供小礼品送给受访者

  Project 6 – 关于IT硬件的B to B研究

  样本量:200(负责IT硬件采购的高管)

  特殊需求:每个受访者接受15分钟的访问

  电话访问

  在线访问 该项目要求代理公司自行寻找部分电话或线上受访者。

  Project 7 – 手机用户满意度调查

  样本量:200(智能手机拥有者)

  特殊需求:该项调查使用智能手机进行,5分钟之内在线完成。

  商务费用:需要明确平均每天客户需要支付的初、中、高级研究员的研究费用,以及合同之外的项目陈述的报价。

  ESOMARGLOBAL PRICES STUDY 2014

  PROFORMAPROJECT SPECIFICATIONS

  This document outlines specifications for seven ad hocsurveys for which quotations are requested.

  SUMMARY

  Project 1 - A usageand attitude survey on a chocolate confectionery product

  Sample: a quota sample of 500 regular users of theproduct.

  Quotations are requested for a 25 minute interview:

  - Face-to-faceinterviews in home

  - Face-to-faceinterviews at central locations in urban areas

  - Telephoneinterviewing (with the correct proportion being via mobile)

  - onlineaccess panel

  Project 2 - Atracking study on washing powders

  Sample: a quota sample of 1,000 with housewives; 50interviews for each of 20 consecutive weeks (50 x 20).

  Quotations are requested for 20 minute interviews:

  - Face-to-faceinterviews in home

  - Face-to-faceinterviews at central locations in urban areas

  - Telephoneinterviewing (with the correct proportion being via mobile)

  - onlineaccess panel

  Project 3 - Acomputer assisted advertising pre-test

  Sample: three matched quota samples of 100 adults whoare regular users of the product. 10 minute interviews:

  - Computerassisted at central locations in urban areas

  - onlineaccess panel

  Project 4 – Groupdiscussions on common finance/banking services

  Four group discussions amongregular users of certain specified common finance/banking services.

  - In-persongroup discussions

  - onlinefocus group discussions

  Project 5 – ResearchCommunity

  This project calls for twoquotes, a short term community and long term one. Please quote for one or both.The community will be conducted in a local language and there will be notranslations required.

  Long term:

  A private research community, tolast 12 months, of 4000 customers of a national retail chain, drawn from theclient’s database. Included in the project are:

  - Clientbranding

  - Clientlogins to act as observers

  - Weeklyfun polls

  - On-goinguser generated discussions

  - 12 surveys and 4 onlinequalitative research projects

  - Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects

  - Meetingswill be via telephone or webinar as appropriate

  - Incentivesprovided by client and administered by the agency

  Short term:

  A private research community, tolast 6 weeks, of 200 customers of a national retail chain, drawn from theclient’s database. Included in the project are:

  - Clientbranding

  - Clientlogins to act as observers

  - Weeklyfun polls

  - On-goinguser generated discussions

  - 4 surveys and 4 onlinequalitative research projects

  - Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects

  - Meetingswill be via telephone or webinar as appropriate

  - Incentivesprovided by client and administered by the agency

  Project 6 – Businessto business survey on IT hardware

  Sample: 200 executives responsible for authorising IThardware acquisitions from a sample list of 2,000, including telephone numbersand e-mail addresses, supplied by client. Interview lasts 15 minutes.

  - Telephoneinterviewing

  - online interviewing

  The project also asks for telephone and online interviewingquotes based on the agency having to find their own sample.

  Project 7 – Mobilecustomer satisfaction study

  Sample: 200 owners of smartphones. Email addressessupplied by client. The research is conducted as a 5 minute online survey,completed on the smartphones.

  Commercial tariffs- How much clients are charged per day for time spentworking by junior, mid-ranking and senior researchers. Also commercial ratesfor an uncontracted presentation.


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